The Lucid Motors Air has finally been given a price, one which might make Tesla nervous. The upstart electric car company will sell its first car, the Air, for $60,000. That is before a government tax credit of $7,500 brings the cost down to $52,500. The base model Air will be rear-wheel drive and feature a range of 240 miles. Its electric motors will produce 400 horsepower.
Many consumers steer clear of electric cars because of fears over range, while others avoid them due to cost. The Lucid Motors Air has an electric range comparable to some big gas-guzzling luxury sedans. Standard features include 12-way power adjustable front seats, four infotainment touchscreens, 10 airbags and a 19-speaker sound system. The Lucid Motors Air will head into production during the first half of 2019.
Competitively Priced Electric Cars
The Lucid Motors Air Will Cost Less Than a Tesla Model S
Trend Themes
1. Affordable Electric Cars - Opportunity for disruptive innovation in the electric car industry by offering competitively priced electric cars that can compete with traditional gas-guzzling luxury sedans.
2. Extending Electric Car Range - Opportunity for disruptive innovation in the electric car industry by developing technologies that can extend the range of electric cars and alleviate consumer fears over limited range.
3. Advanced Features in Electric Cars - Opportunity for disruptive innovation in the electric car industry by incorporating advanced features like infotainment touchscreens, airbags, and sound systems to enhance the appeal of electric cars.
Industry Implications
1. Automotive Industry - Opportunity for disruptive innovation within the automotive industry by introducing affordable electric cars that can challenge traditional gasoline-powered vehicles.
2. Electric Vehicle Industry - Opportunity for disruptive innovation within the electric vehicle industry by developing technologies to increase the range of electric cars and reduce consumer concerns over limited driving distances.
3. Luxury Car Market - Opportunity for disruptive innovation within the luxury car market by offering electric cars with advanced features and comparable performance to gas-guzzling luxury sedans.