Lucid Air EV is distinguishing itself as the first vehicle to offer Dolby Atmos audio inside, as the American automaker's Surreal Sound audio system will incorporate the sound technology. Dolby Atmos surround sound technology is known for providing a high-quality, immersive cinematic sound and it has moved from Dolby Theaters to a variety of home products.
This offer from Lucid Air EV is set to be incorporated as a standard feature within the in-car audio systems of the Air Grand Touring and Air Dream Edition models and an optional extra on the Air Touring and Air Pure trims. What makes the Surreal Sound system particularly suited to the Dolby Atmos experience is the 21-speaker setup.
Immersive Auto Sound Systems
Lucid Air EV is the First Vehicle to Offer Dolby Atmos Audio Inside
Trend Themes
1. Immersive Auto Sound Systems - The incorporation of Dolby Atmos technology into in-car audio systems offers an opportunity for auto manufacturers to provide a more cinematic and immersive listening experience for drivers and passengers.
2. 21-speaker Setup - The use of a 21-speaker setup in the Lucid Air EV's Surreal Sound system provides an opportunity for audio equipment manufacturers to create more high-end, high-fidelity speaker systems for use in vehicles and other settings.
3. Home Cinema Sound in Vehicles - The integration of Dolby Atmos technology into car audio systems represents a disruptive innovation opportunity for both home cinema and automotive industries to collaborate and improve vehicle sound systems with immersive audio technology.
Industry Implications
1. Automotive - Auto manufacturers can incorporate immersive audio technologies such as Dolby Atmos into cars to provide a more sophisticated and high-quality listening experience for customers.
2. Audio Equipment - The development of high-end speaker systems specifically designed for use in vehicles presents a new market opportunity for audio equipment manufacturers through partnerships with car makers.
3. Home Entertainment - The incorporation of Dolby Atmos technology into vehicles offers an opportunity for home entertainment companies to expand into the automotive market by partnering or licensing with car manufacturers to supply software and hardware for immersive sound systems.