The campaign for the spring-summer 2008 “Flora - Amore†footwear collection from Luciano Carvari is ultra hot and racy. The concept was to bring living plants and shoes together. The extravagant shoot took place in Thailand, Morocco, Zanzibar, Mexico, Chile, Peru, as well as on the territory of the National Academy of Sciences of Ukraine Botanical Gardens. Here we present you the women collection. Fantastic photography!
Implications - Since urban society is so saturated with advertisements, consumers have become desensitized to typical images. The advertisements that now succeed are ones that contain shocking or risque content which sparks discussion in society. Companies can appeal to their desired target market by creating memorable marketing campaigns.
Racy Women‘s Shoes Campaigns
Luciano Carvari SS08 Flora Amore Ads
Trend Themes
1. Shocking Marketing Campaigns - Companies can appeal to their desired target market by creating memorable marketing campaigns that contain shocking or risque content.
2. Desensitization to Advertisements - Since urban society is saturated with advertisements, consumers have become desensitized to typical images, prompting companies to think outside the box to grab attention.
3. Discussion-inducing Content - Advertisements that contain shocking or risque content spark discussions in society, offering companies an opportunity to create engaging and memorable campaigns.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage shocking marketing campaigns to create memorable brand messages and stand out in a saturated market.
2. Advertising and Marketing - The advertising and marketing industry can explore the concept of desensitization to advertisements and develop innovative strategies to capture consumer attention.
3. Consumer Goods - Consumer goods companies can create discussion-inducing content in their advertisements to generate buzz and engage consumers in conversations about their brand.