Menswear imprint LỰU ĐẠN introduces its latest collection designed for the Spring/Summer 2023 season. It is meant to capture the multidimensionality that exists in the realm of Asian masculinity. Founded by Hung La, the name of the brand stems from both the words "Bullet" and Pomegranate" to create this new identity.
The new capsule channels the limited tropes that are painted upon Asian men with a range of apparel that is culturally sound, modern, and provocative. La speaks to Vogue Runway about the collection, stating that "There’s so much subtlety to Asian male sexuality, [...] Yet in the West we’re either hyper-sexualized, like gangster villains, or effeminate. But there is so much more: sensuality, vulnerability, a love of family—you know?"
Asian Masculinity-Themed Fashion
LỰU ĐẠN Delivers a New Collection for the SS23 Season
Trend Themes
1. Cultural Reclamation in Fashion - Embrace the growing movement to challenge stereotypes and authentically represent cultures in fashion designs.
2. Diverse Male Representation - Explore the demand for inclusive imagery and strong representation of varied forms of masculinity in fashion.
3. Ethnic Identity in Modern Apparel - Incorporate traditional elements from various cultures into modern fashion to create unique and meaningful styles.
Industry Implications
1. Inclusive Advertising - Expand advertising efforts to include diverse portrayals of men, fostering a more accurate, inclusive, and relatable image for consumers.
2. Fashion Education - Incorporate courses on cultural heritage, tradition, and representation in fashion schools, leading to more well-rounded designers and industry leaders.
3. Creative Collaborations - Collaborate with designers who represent diverse backgrounds, merging cultures to create innovative fashion that challenges stereotypes and perceptions.