Described as a trend hunter, futurist and thought leader, Christopher Anderson shares his knowledge on generational buying behaviors in his book I'm Not Buying It: How to turn today's skeptical Millennials into loyal customers.
Often touted as the most elusive consumer demographic, Millennials, as outlined in the book, "represent 78 million people in the US, and they are expected to outspend the Baby Boomers by 2018." However, they are a consumer segment that is notorious for evading the efforts of even the most knowledgeable marketers and salesmen with their disregard for traditional forms of advertisement and disinterest in being "sold."
In his well-organized book, Christopher lays out the steps from getting to know who they are to, ultimately, coming up with a plan to turn evasive millennials into loyal customers.
Elusive Millennial Manuals
Christopher Anderson Explains How to turn Gen Y into Loyal Customers
Trend Themes
1. Millennial Buying Behavior - Understanding the unique buying behavior of Millennials to effectively target and engage with this elusive consumer segment.
2. Disruptive Marketing Strategies - Exploring unconventional marketing approaches that resonate with Millennials and break through their resistance to traditional forms of advertisement.
3. Customer Loyalty Strategies - Developing innovative tactics to build lasting relationships and cultivate loyalty among Millennials, who have a reputation for being fickle consumers.
Industry Implications
1. Marketing and Advertising - Embracing innovative marketing techniques to reach and influence Millennial consumers.
2. Retail - Implementing strategies to enhance the customer experience and create brand loyalty among Millennial shoppers.
3. Publishing - Creating engaging and informative content that resonates with Millennials and helps build brand credibility and trust.