If you thought rugby and cyborgs would never meet paths, think again: Lowe Bull has done it and it looks fantastic.
The cyborg feel brings a slick hardcore fantasy perception to rugby and I’m not surprised that it has won a gold craft award for illustration at the Loeries, South Africa’s premier advertising awards. The poster called 'Cyborg' brings a much needed spirit to the rugby world for an enhanced contemporary spirit. It was one of the posters featured in this year’s Investec Stormers 'Don’t Blink' campaign and represents the Stormers style of play and brand. I’m sure many Stormers supported around the globe will agree that the Cyborg poster is a true testament of the team. Its creativity has surely evolved my perception of rugby.
The campaign was created by advertising agency Lowe Bull Cape Town with creative director Porky Hefer, art director Alexis Beckett and Pete Harrison as an artist portraying the power of the game.
Cyborg Rugby Players
Lowe Bull's Award-Winning 'Don't Blink' Campaign is Futuristic
Trend Themes
1. Cyborg Sports Players - Opportunity to explore integrating technology into sports to enhance performance and create a futuristic setting.
2. Fantasy Sports Branding - Opportunity to create branding and marketing campaigns using fantasy and science fiction elements to appeal to younger audiences.
3. Illustration in Advertising - Opportunity to use illustration and graphic design in advertising to create visually compelling campaigns and stand out from traditional photography-based advertising.
Industry Implications
1. Sports - Opportunity to explore integrating technology into sports equipment and create a futuristic sports industry.
2. Advertising and Marketing - Opportunity to use illustration and graphic design in advertising campaigns and shift away from traditional photography-based campaigns.
3. Entertainment - Opportunity to create sci-fi and fantasy sports content, including movies and TV shows, that appeal to younger audiences and reflect a contemporary spirit.