The ice cream category is currently being taken over by better-for-you low-calorie pints and So Delicious is a dairy-free brand that is now introducing its own low-calorie vegan ice cream collection.
The new non-dairy ice cream range consists of seven flavors, including indulgent options like Salted Caramel Swirl, Lemon Swirl and Peanut Butter Swirl—each of which comes in at 330 calories or less. In terms of texture, the product is described as a light and fluffy mousse. As with the rest of its range, So Delicious excludes artificial flavors, colors, hydrogenated oils and trans-fats from its formulas.
A number of brands are embracing vegan dairy alternatives, as many consumers are looking to invest in plant-based products that better support their own health, as well as the environment and animal welfare.
Low-Calorie Non-Dairy Desserts
'So Delicious' Launched a Range of Low-Calorie Vegan Ice Cream
Trend Themes
1. Low-calorie Vegan Desserts - The rise of low-calorie vegan desserts presents an opportunity for brands to cater to health-conscious consumers seeking dairy-free options.
2. Plant-based Ice Cream - The growing demand for dairy alternatives creates a space for innovative plant-based ice cream companies to disrupt the traditional dairy industry.
3. Clean Label Desserts - The trend towards clean label desserts without artificial ingredients opens up possibilities for brands to offer healthier dessert options.
Industry Implications
1. Dairy Alternatives - The increasing popularity of vegan ice cream and non-dairy desserts highlights a disruption opportunity within the dairy alternatives industry.
2. Health Food and Snacks - The market for low-calorie, plant-based desserts taps into the growing demand for healthier snack options.
3. Food Technology - Advancements in food technology can drive innovation in creating low-calorie desserts that deliver on taste and texture without compromising health.