The Lovisa Ekholm Grazia Germany editorial was lensed by Tina Luther, a photographer based in Hamburg, Germany. Shot for the magazine's latest issue, it features a slew of pretty pastel pieces. The Swedish model was styled by Christiane Graf. He chose a wardrobe of demure and subtly preppy outfits from fashion houses such as Fendi, Marni, Dolce & Gabbana and Miu Miu. Beauty artist Spiri Fountoglou completed the looks with tousled locks and coral lips.
Soft and spring-like, the star of the Lovisa Ekholm Grazia Germany editorial looks like she genuinely does not know where the winter went. As though waking from a dream, she has a constant befuddled look on her face that adds a quirky touch to the adorable photo shoot.
Confused Pastel-Clad Beauties
The Lovisa Ekholm Grazia Germany Shoot is Pretty and Preppy
Trend Themes
1. Pastel Fashion - The trend of pastel-colored clothing continues to grow, presenting opportunities for innovative fashion designers to explore new ways of using these colors in their designs.
2. Subtle Preppy Style - The trend of demure and preppy fashion offers opportunities for designers to modernize this classic style with fresh interpretations and sustainable materials.
3. Tousled Beauty Looks - Natural and seemingly effortless hair and makeup looks are gaining popularity, presenting opportunities for beauty brands to create products that enhance natural beauty without heavy application.
Industry Implications
1. Fashion Design - The fashion industry can benefit from recognizing the potential of pastel colors and preppy style and incorporating them into new, innovative designs.
2. Sustainable Fashion - As the trend of preppy fashion continues to grow, sustainable fashion can emerge as a key player by offering eco-friendly and long-lasting clothing options.
3. Beauty Industry - Beauty brands can capitalize on the trend of natural and undone hair and makeup looks by developing new products that enhance natural beauty without masking it.