The sex industry is a multi-million dollar industry—recession or not—and the LoveHoney Sex Map shows the areas in the UK where consumers tend to invest in sexual products and endeavours.
According to LoveHoney (an online retailer of sex toys) UK consumers spend about GBP 315 million on sex products annually. To create their LoveHoney Sex Map, the company first sampled more than 500,000 of their own online orders, and subsquently aggregated the data into regions as well as adding sales date from other retailers and manufacturers in the industry. According to Springwise, the LoveHoney Sex Map ultimately shows annual per-capita spending on sex products for towns with populations of 10,000 people or more. Find out more about the LoveHoney Sex Map on their website.
Salacious Spending Maps
LoveHoney Sex Map Plots Out Where People Spend on Erotica
Trend Themes
1. Sex Industry Investment - Marketing and sales teams in the sex industry can utilize consumer data to tailor their promotions and sales strategies in regions with high per-capita spending.
2. Online Retailing - Online sex retailers can attract more customers by figuring out new and innovative ways to stand out in the crowded online marketplace.
3. Data Aggregation for Marketing - More industries beyond the sex industry can adopt data aggregation tactics to create regional spending maps and location-specific marketing campaigns.
Industry Implications
1. Sex Toy Retailers - Sex toy retailers can make use of per-capita spending data to improve their operations, identify which products are most popular, and tailor their inventory to meet local demands.
2. E-commerce Platforms - E-commerce platforms can use LoveHoney's method of data collection and analysis to identify consumer trends and create better-targeted marketing campaigns for other products.
3. Market Research Companies - Market research companies can provide valuable insights into regional consumer behavior and assist other industries in developing more targeted marketing strategies.