As part of their Love Your Selfie body image series, the anchors of the popular NBC morning talk show TODAY under went a photoshop experiment.
Working with the editor-in-chief for Cosmopolitan Magazine Joanna Coles, hosts Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales all took a few photos and let photographers remove their flaws in order to create a computer perfected image. Meant to show the extremes of photoshopping, the images show just how much was changed: from whitened teeth, enlarged eyes, brighter lips, bigger busts and adding hair, just to name a few.
Designed with the goal of tackling how people–especially young girls–receive a distorted image of how they're supposed to look, the Love Your Selfie series appears to have been successful in starting a dialogue.
Extreme Photoshopped TV Hosts
The Hosts of TODAY Were Photoshopped for the Love Your Selfie Series
Trend Themes
1. Body Positive Movement - As more people recognize the need for realistic standards and truer depictions of natural beauty, businesses can look to promote authentic representation through their marketing campaigns, products and services.
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Industry Implications
1. Beauty & Cosmetics - With the beauty industry being one of the largest culprits of perpetuating unrealistic beauty standards, there is an opportunity to not only market to a wider, more diverse audience but to promote features that allow consumers to see themselves in the products they use.
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