Tinder app users can now apply to compete as an upcoming Love Island contestant thanks to a new in-app Swipe Card. The partnership between the popular dating app and the dating series is giving people the chance to apply for the summer’s season of Love Island, which promises to draw in viewers who are curious to see if they've swiped left or right on the chosen cast members.
Using the in-app Swipe Card on Tinder lets users easily apply to have their dating app profile reviewed by the team at Tinder, and it's said that they are guaranteed to be seen by the casting team for review and verification. Tinder will also be creating a Tinder Calling digital series.
Dating App Series Partnerships
Tinder Users Can Apply to Be the Next Love Island Contestant
Trend Themes
1. In-app Partnerships - Brands can capture audiences by creating in-app partnerships that align with user interests and incentivize engagement.
2. Digital Marketing Integration - By creating unique digital marketing tactics, brands can extend their reach, create buzz and attract new audiences.
3. Social Media Crossovers - Collaborating with social media platforms and popular TV shows presents new engagement and monetization opportunities for brands.
Industry Implications
1. Entertainment - Entertainment companies can explore collaborations with dating apps and social platforms to engage and monetize audiences.
2. Marketing and Advertising - By working with dating apps and influencers, marketing and advertising firms can create buzz and generate new leads.
3. Online Dating - Online dating platforms can explore TV show collaborations to retain users and attract new ones with unique features and experiences.