Looking pretty in pink, Anais Pouliot stars in the new Lovcat Paris Spring 2014 campaign.
The gorgeous and fresh-faced supermodel is the perfect choice for the Lovcat Paris Spring 2014 campaign because only a dewy, childlike and sweet look would have done this series of images justice. The Korean accessories brand is known for its pretty and pastel pieces, which is evident in the campaign as Pouliot poses next to adorable and very Parisian petite treats like macarons and cupcakes in a high tea setting.
The all-white backdrop gives the French-Canadian stunner the space to shine as she models the season’s latest vibrant designs in rectangular and ladylike shapes in elegant, lacy and pastel looks.
Pretty Pink Lookbooks
Anais Pouliot Stars in the Lovcat Paris Spring 2014 Campaign
Trend Themes
1. Pastel Fashion - Disruptive innovation opportunities in the fashion industry by incorporating pastel colors and elegant, lacy designs into seasonal collections.
2. High Tea Aesthetic - Opportunities for disruptive innovation in the food and beverage industry by creating high tea experiences that incorporate adorable and Parisian-themed treats.
3. Fresh-faced Supermodels - Disruptive innovation opportunities in the modeling industry by favoring models with a dewy, childlike, and sweet look for campaigns and editorials.
Industry Implications
1. Fashion - Disruptive opportunities in the fashion industry include incorporating pastel colors and elegant, lacy designs into seasonal collections.
2. Food and Beverage - Opportunities for disruptive innovation in the food and beverage industry include creating high tea experiences that incorporate adorable and Parisian-themed treats.
3. Modeling - Disruptive opportunities in the modeling industry include favoring models with a dewy, childlike, and sweet look for campaigns and editorials.