Brands that have launched loungewear collections have found great success during the pandemic, as consumers look for comfort-focused designs to help them get through unprecedented times. Madewell's new loungewear collection, MWL: Make Weekends Longer, was designed to give people exactly what they want, as it was actually crowdsourced with the super-shoppers in the Madewell Group Chat.
In the MWL collection, all styles are under $100 and Madewell is offering bundled pairs at a discount. The loungewear collection includes comfortable classics like hooded sweatshirts, sweatpants and jumpsuits made with materials like organic cotton, recycled polyester or a mix of both. Beyond sharing styles that are ultra-comfortable, MWL supports the brand's goal of being carbon-neutral by 2030.
Crowdsourced Loungewear Collections
The Madewell Group Chat Helped to Create the MWL Collection
Trend Themes
1. Loungewear Collections - Opportunity to tap into the growing demand for comfortable and stylish loungewear amidst the pandemic crisis.
2. Crowdsourced Design - Disruptive innovation opportunity to involve customers in the design process and create products that meet their specific needs and preferences.
3. Sustainable Materials - Opportunity to capitalize on the eco-conscious consumer trend by offering loungewear made from organic cotton and recycled polyester.
Industry Implications
1. Fashion - Fashion industry can leverage the trend of loungewear collections by creating stylish and affordable options to cater to the demand.
2. Retail - Retail industry can benefit from crowdsourced design by engaging customers and creating a personalized shopping experience.
3. Textile - Textile industry can explore the use of sustainable materials in loungewear production to align with the growing demand for eco-friendly products.