The Louis Vuitton Marc Jacobs exhibition currently presented in Paris at Les Arts Décoratifs is a retrospective, which pays tribute to the two men and their contribution to the fashion world. In a video produced by Louis Vuitton, fashion journalist Louise Roe takes a tour of the exciting new exhibition with curator Pamela Golbin, who provides expert commentary into the nineteenth century world of the iconic brand's founder.
The extravagant exhibition showcases the rich history of the brand from its inception to present day. The show even includes a shoe from the Louis Vuitton fall/winter 2012 collection, which was added to the exhibition promptly after the collection's Paris Fashion Week debut.
The unique Louis Vuitton Marc Jacobs exhibition includes an incredible display of Louis Vuitton's infamous trunks and a dazzling display of x-ray images of the clothing he had packed inside of them for his customers. The exhibition runs in Paris until September 16, 2012.
Historical Couture Exhibits
The Curator of the Louis Vuitton Marc Jacobs Exhibition Tours the Show
Trend Themes
1. Fashion Exhibitions - There is a growing trend towards fashion exhibitions that showcase the history of iconic fashion brands, creating an opportunity to showcase the featured brands and expand their reach beyond the runway.
2. Experiential Marketing - Hosting fashion exhibitions provides an opportunity for brands to create an immersive and engaging experience for consumers through interactive exhibitions, technology, and storytelling to enhance brand engagement and loyalty.
3. Sustainable Fashion - Sustainability should be integrated into the historic fashion exhibition trend in order to educate consumers about sustainability and eco-friendly fashion choices whilst showcasing the role of iconic brands in shaping the industry.
Industry Implications
1. Fashion - Fashion brands have a ripe opportunity to create exhibitions that showcase their history and influence in the industry, thus extending their reach beyond the runway.
2. Museum - Museums, galleries, and cultural institutions can expand their offerings to attract a wider audience, such as fashion enthusiasts. Exhibitions also provide opportunities to collaborate with brands and create unique experiences that integrate art, technology, history, and fashion.
3. Tourism - Fashion exhibitions can be a draw for tourism as they offer an opportunity for destination marketing that is a fusion of education, culture, and entertainment.