The Louis Vuitton Endless Runner game places users in a New York City-like a backdrop, but in a retro 16-bit aesthetic. Players of the game hurdle obstacles as they attempt to grab Louis button tokens, which will up the player's score and health. As players continue to progress through the game, the speed of the player increases, and as a result, it is harder for them to jump over oncoming obstacles. The game is currently available for users to play on the Louis Vuitton website.
The Louis Vuitton Endless runner game was inspired by the company's Fall/Winter 2019 collection. The game was revealed through an Instagram post by the creative director Virgil Abloh.
Designer Clothing Video Games
The Louis Vuitton Endless Runner Game Was Inspired by the Brand
Trend Themes
1. Designer Video Games - Opportunity for luxury fashion brands to create interactive gaming experiences to engage with their audience.
2. Retro Aesthetic - Opportunity for brands to capitalize on nostalgia by incorporating retro 16-bit aesthetics into their products or marketing campaigns.
3. Branded Endless Runner Games - Opportunity for companies to create endless runner games as a promotional tool for their brand or products.
Industry Implications
1. Luxury Fashion - Opportunity for luxury fashion brands to explore the gaming industry as a platform for brand promotion and customer engagement.
2. Gaming - Opportunity for game developers to collaborate with fashion brands and create customized gaming experiences that align with the brand's aesthetics and themes.
3. Marketing - Opportunity for marketers to leverage retro gaming aesthetics as a unique and engaging way to capture audience attention and increase brand visibility.