The 'Lost Poet' wine is a delicate red blend that is characterized by "depth and complexity." Released as a limited-edition product, the bottle is the result of a collaboration between Winc and Atticus — a New York Times Best-Seller and viral masked poet.
'Lost Poet' draws consumer attention with romanticism. The label itself is minimalist and elegant, while the taste of the wine betrays notes of earth, nutmeg, red cherry, and violet. It presents a perfect intersection between the art of winemaking and the mysticism of poetry, not to mention the work of someone who is unknown to the public.
Alongside 'Lost Poet,' Atticus has released his newest book, titled 'The Truth About Magic,' and will be touring Canada in March to promote it.
Poet-Inspired Wine Packaging
The Winc x Atticus Lost Poet Wine Embraces Writing and Winemaking
Trend Themes
1. Minimalist Wine Packaging - Exploring minimalist and elegant wine packaging designs to create a unique and artful experience for consumers.
2. Artistic Collaboration - Fostering collaborations between renowned artists and winemakers to create limited-edition products that combine creativity and craftsmanship.
3. Romantic Wine Concepts - Creating wine concepts that evoke romanticism and mysticism by drawing inspiration from poetry and literature.
Industry Implications
1. Wine and Spirits - Opportunities for winemakers to differentiate their products by incorporating artistic collaboration and creating unique packaging designs.
2. Publishing - Potential collaboration between wineries and authors to release limited-edition wine and book bundles that appeal to consumers who appreciate both literature and fine wine.
3. Event Promotion - Organizing book tours and cultural events that feature collaborations between authors and winemakers to create a unique experience for consumers.