UNDEFEATED works in collaboration with the Los Angeles Kings to celebrate the team's 55th year and the new NHL season. This is the perfect representation of the sports world and the fashion world merging together, also celebrating its mutual roots of Los Angeles.
The color palette is neutral with hues of black, white, and grey detailing silhouettes such as hoodies, graphic tees, a scarf, and a throw blanket -- these are detailed with heritage graphics. Speaking about the collaboration, Kelly Cheeseman, the Chief Operating Officer of the Los Angeles Kings states, "This collaboration has been incredibly popular with our fans since we launched last spring and we are excited to see their reaction as this second capsule drops for the holidays. We are looking forward to our years ahead together as two historic LA Brands."
Football League-Themed Apparel
The Los Angeles Kings Joins UNDEFEATED on a Capsule
Trend Themes
1. Sports-fashion Crossover - The merging of sports and fashion worlds creates opportunities for partnerships and collaborations, and innovating new wearable technology.
2. Heritage Graphics - Heritage graphics on sports apparel can create nostalgia and interest in consumers, leading to potential personalized marketing.
3. Neutral Color Palettes - Neutral colors on sports apparel can make it wearable on a daily basis and can lead to a wider customer base.
Industry Implications
1. Sports Apparel - Sports apparel industry can incorporate heritage graphics and neutral colors, creating a streetwear style that comes with nostalgia and comfort.
2. Fashion Industry - Fashion industry has an opportunity to partner with sports teams and innovating wearable technology, such as smart fabrics.
3. Marketing Industry - Marketing industry can personalize marketing campaigns based on consumer interests in heritage graphics.