London-based designer LORENZ.OG unveils a new Arc'Teryx collection and the images that unveil the new looks stars rapper Lil Yachty. The images were shot in London and it captures the new range with soft shades of pink and orange that slowly gradient into a soft yellow.
Other pieces in the range are defined by a more earthy tonal palette of brown, khaki, and deep oranges that blend together for a more muted look reminiscent of London's streets. Other notable details include the high-zipped detail and hooded function of the jackets. There has yet to be a confirmed date that the outerwear is dropping soon but fans are advised to follow the brand's Instagram for release updates.
Singer-Starring Outerwear Campaigns
LORENZ.OG Introduces a New Arc-Teryx Collection
Trend Themes
1. Singer-starring Outerwear Campaigns - Fashion brands are collaborating with popular celebrities to create outerwear campaigns that feature singers and rappers.
2. Soft Gradient Color Schemes - A trend in the fashion industry showcases outerwear collections with soft shades of pink, orange, and yellow that slowly gradient into one another.
3. Earthy Tonal Palette - Fashion brands are incorporating earthy tones like brown, khaki, and deep orange into their outerwear collections for a more muted and natural look.
Industry Implications
1. Fashion - The fashion industry is embracing collaborations with celebrities for outerwear campaigns, creating new opportunities for brand exposure and customer engagement.
2. Photography - Photographers have the opportunity to experiment with soft gradient color schemes to create visually captivating images for fashion brands' outerwear collections.
3. Social Media - Social media platforms, particularly Instagram, play a crucial role in updating fans and followers about the release dates of fashion brands' new outerwear collections.