Model Doutzen Kroes looks like she is having a golden moment in more ways than one in the L’Oreal L’Or Sunset Collection ad campaign. Staring off into the distance in a beautifully contemplative way, the gloaming skies cast a soft light on her face to better bring attention to her beauty look. From darkly shimmering eyes to glittering nails, shades of gold is ever present.
The L’Oreal L’Or Sunset Collection ad campaign showcases the cosmetic line just in time for the Cannes Film Festival, for which it was specifically created. Capturing an old world charm in a modern way, the looks evoke the vibe of the Roaring Twenties, an era that is seeing its return to the spotlight in a big way.
Golden Makeup Moment Ads
The L’Oreal L’Or Sunset Collection Campaign Stars Doutzen Kro
Trend Themes
1. Golden Makeup - Opportunity for innovative cosmetic products and techniques that incorporate shades of gold for a glamorous and luxurious look.
2. Contemplative Beauty - Potential for beauty campaigns and ads that portray a moment of reflection and introspection, emphasizing inner beauty and self-care.
3. Roaring Twenties Revival - Chance for fashion and beauty brands to tap into the nostalgia for the Roaring Twenties by creating products, campaigns, and experiences inspired by the era.
Industry Implications
1. Cosmetics - Disruptive innovation opportunities in the cosmetics industry by developing and promoting golden makeup products.
2. Beauty Campaigns - Opportunities for beauty campaigns to capture the contemplative beauty trend and showcase products that promote self-reflection and self-care.
3. Fashion - Potential for fashion brands to design and market clothing and accessories that reflect the style and glamour of the Roaring Twenties.