The latest Summer 2013 lookbook by menswear line 10Deep takes its inspiration from William Golding's notorious literary classic, Lord of the Flies. Using the title literally, the patterns used in the Summer 2013 10Deep collection feature a Venus flytrap print.
Inspired by the regrowth of plants in the summertime, 10Deep decided to use botany as a source of inspiration for its Summer 2013 collection. The Summer 2013 lookbook was greatly influenced by the children's classic Lord of the Flies, and many of the looks in the collection reflect Venus flytrap printed shirts, shorts and hats along with washed-up castaway outfits in nautical blues and whites. While the collection plays more literally on the title of William Golding's book, the green and orange Venus flytrap prints are elegant and cleverly designed.
Tropical Literary-Inspired Lookbooks
This Mens Lookbook for 10Deep is Lord of the Flies-Inspired
Trend Themes
1. Botanical-inspired Fashion - Fashion industry can leverage the trend of using botany as a source of inspiration to create unique collections.
2. Literary-inspired Design - Designers can draw inspiration from literature to create unconventional collections that appeal to a niche audience.
3. Nature-inspired Prints - Fashion labels can experiment with novel prints inspired by flora and fauna to provide consumers with fresh fashion choices.
Industry Implications
1. Fashion - The fashion industry can develop collections inspired by botanical and literary themes to tap into an emerging market of trend-conscious consumers.
2. Children's Clothing - Children's clothing manufacturers can create literary-inspired designs to attract young readers and their parents.
3. Interior Design - Interior design firms can incorporate botanical themes into their design concepts to offer eco-friendly and sustainable living options to clients.