'Look of Sport' is the latest Nike Sportswear documentary project. The main premise of the project is to capture the lives of individuals who have integrated sport as a way of life. It is set to be a three part series taking place in Shanghai, Rio de Janeiro and Los Angeles.
The Shanghai edition, photographed by Tang Ting, follows eight young athletes through their routines and adaptations sports in their lives. In the 'Look of Sport: Shanghai,' it's found that the athletic dreams and aspirations of youth are shared among all participants.
Sports Lifestyle Pictorials
The Nike Sportswear Follows Athletes in the 'Look of Sport'
Trend Themes
1. Sports Lifestyle Integration - Nike's 'Look of Sport' documentary project captures how young athletes incorporate sports in their daily lives, creating opportunities for disruptive innovation in sports technology and wearable devices.
2. Athlete-centric Marketing - Nike Sportswear follows the daily routines of young Chinese athletes, which can shape industry trends towards personalized marketing for athletes, creating disruptive innovations in fitness and nutrition services.
3. Global Sports Engagement - The Nike Sportswear Follows Athletes in the 'Look of Sport' engages with athletes across Shanghai, Rio de Janeiro, and Los Angeles to create opportunities for global disruptive innovations in sports tourism and event planning.
Industry Implications
1. Sportswear - Nike Sportswear's 'Look of Sport' documentary project can drive industry trends towards athletic apparel featuring innovative technology and materials, creating opportunities for disruptive innovation in fashion and textiles.
2. Sports Technology - The 'Look of Sport' documentary project by Nike Sportswear can inspire disruptive innovations in sports technology and wearable devices with features that cater to the needs of athletes and fitness enthusiasts.
3. Sports Marketing - Nike's 'Look of Sport' documentary project creates opportunities for disruptive innovations in personalized marketing for athletes towards fitness and nutrition services that cater to individual athlete needs.