Hello, Navy Boys! This ad campaign for Longchamp incorporates uniformed men (a look some women find totally irresistible) and and dolled up in leopard-print supermodels Kate Moss and Daria Werbowy (two women many men find irresistible).
Leaving the men faceless in the Longchamp autumn/winter '09 campaign works well as it leaves an air of mysteryâ€"besides, as Trend Hunter's fashion-savvy Ayman has pointed out, faceless photo shoots are all the rage these days.
Implications - Epic fashion duo Mert Alas and Marcus Piggott captured these vibrant campaigns which feature the models alongside a row of white-uniformed sailors who complete every woman's fantasy. Given that it was New York's Fleet Week just a few weeks ago, the shoot is timed well and sure to make waves in the fashion world.
Sailor Boy Backdrops
Kate Moss and Daria Werbowy for Longchamp Fall/Winter 09 Campaign
Trend Themes
1. Faceless Photo Shoots - The trend of faceless photo shoots presents an opportunity for fashion brands to create a sense of mystery and intrigue in their campaigns.
2. Incorporating Uniformed Men - The trend of incorporating uniformed men in fashion ads opens up disruptive innovation opportunities to appeal to women's fantasies and desires.
3. Leopard-print Fashion - The trend of using leopard-print fashion in campaigns provides an opportunity for brands to tap into the allure and sexiness associated with animal prints.
Industry Implications
1. Fashion - The fashion industry can leverage faceless photo shoots, incorporating uniformed men, and featuring leopard-print fashion to create captivating and appealing campaigns.
2. Advertising - In the advertising industry, adopting the trend of faceless photo shoots and incorporating uniformed men can help brands create memorable and attention-grabbing visuals.
3. Print and Digital Media - Print and digital media outlets have an opportunity to feature and showcase the trend of faceless photo shoots and highlight the allure of leopard-print fashion.