Fashion and drama combine in the new Longchamp Paris 'Heels' web series, which the French luxury fashion label has launched to promote its latest collection of bags.
A seven-part miniseries, Longchamp Paris 'Heels' follows a young fashion editor named Alice Valois, who works for a magazine called Shine. One thing you'll notice while watching the series is that none of the actors' faces are shown. This is because Longchamp wanted the designs and colors of its bags, rather than the actors' faces, to create the character's identities and personalities.
In the first episode, Alice introduces herself, discusses her complications with finding the right man and also anticipates being named the new Editor-in-Chief of Shine. Will she get the job? Watch the first episode here to find out.
Fashionably Dramatic Webisodes
Longchamp Paris 'Heels' Series Will Be Your New Guilty Pleasure
Trend Themes
1. Fashion Web Series - Creating web series that combine fashion and drama to promote luxury fashion collections.
2. Actor-less Marketing - Utilizing designs and colors of products to create character identities instead of showing actors' faces in promotional content.
3. Interactive Fashion Promotion - Engaging consumers through interactive storytelling and webisodes to generate interest in fashion brands.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can use web series as a marketing tool to showcase their latest collections.
2. Digital Marketing - Digital marketing agencies can explore new ways to engage audiences through actor-less marketing strategies.
3. Entertainment - Entertainment industry can collaborate with fashion brands to produce web series that promote fashion collections.