Romantic and whimsical, the Lolli Swim SS14 collection focuses on its Lita Collection, which is comprised solely of all-white designs that are perfect for the summer season. Not to mention that the sweetly feminine details such as frills and ruching fit the monochromatic palette perfectly. Topped with a floral crown, these pieces are made for women who want to embrace their sensuality in a soft and pretty way on the beach and in the home.
The Lolli Swim SS14 collection happens to be shot in the quiet privacy of a home. In addition to bikini and one-piece bathing suits, there are also some lingerie pieces showcased. Slightly more seductive, there is a lightness to the designs that will be especially great for the heat of the summer.
Romantic Swimwear Lookbooks
The Lolli Swim SS14 Catalog Showcases an All-White Collection
Trend Themes
1. Romantic Swimwear - Opportunity for disruptive innovation: Design swimwear that combines romance and sensuality, with feminine details and a soft color palette.
2. Monochromatic Designs - Opportunity for disruptive innovation: Create swimwear collections that focus on one color, creating a cohesive and minimalist aesthetic.
3. Lingerie Swimwear - Opportunity for disruptive innovation: Develop swimwear that blurs the line between lingerie and swimwear, creating a seductive and lightweight option for summer.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Explore new materials and designs to revolutionize swimwear industry with romantic and seductive options.
2. Retail - Opportunity for disruptive innovation: Create a platform or retail concept that combines swimwear and lingerie for a seamless shopping experience.
3. Photography - Opportunity for disruptive innovation: Develop innovative photography techniques and concepts that capture the beauty and sensuality of swimwear in unique and captivating ways.