Lolë is a Canadian lifestyle athletic label and it recently launched the Lolë Box in collaboration with SweatStyle. Lolë's products prepare for any athletic activity, offering apparel that is suitable for yogis, runners or gym-goers. The Lolë Box is a subscription box service that delivers a personalized curation of products to one's door. Every box is comprised of seven items in total, from a selection of workout clothes to accessories.
How it works leads consumers to follow a simple questionnaire that determines their sizing, activities and overall fashion preferences, then the stylists at Lolë will select seven personalized items based on the answers. Notably, users can choose when to receive a Lolë Box, how often it comes and will only pay for the items that they select to keep, while the rest can be sent back. There is no fee charged to be subscribed to the service, with only a $25 stylist fee that returns when purchases are made.
Custom Workout Subscription Boxes
The Lolë Box is Personalized and Prepared for Any Activity
Trend Themes
1. Customization Fitness Gear - Opportunity for fitness apparel companies to create customized workout subscription boxes for consumers.
2. Personalized Subscription Services - The trend of personalized subscription services offers an opportunity for companies in a wide variety of industries to offer customized products to consumers.
3. Sustainable Athletic Wear - Opportunity for athletic wear companies to offer environmentally sustainable products as part of personalized subscription services.
Industry Implications
1. Fitness Apparel - Fitness apparel companies can utilize personalized subscription services to offer customized workout clothing and gear to consumers.
2. Fashion - The personalized subscription service trend can be applied to fashion, offering customers customized items based on their taste and preferences.
3. Sustainability - Companies that specialize in sustainable products can utilize subscription services to offer personalized boxes of environmentally-friendly products to consumers.