With its new line of Loco Lunch Boxes, El Pollo Loco has put an adult twist on the classic Happy Meal combo.
The new Loco Lunch Boxes are designed as a convenient on-the-go lunch solution for adults. Much like the iconic McDonald Happy Meal, each Loco Lunch comes in an easy-to-carry box. But unlike a Happy Meal, these lunch kits are filled with very flavorful meals that adults will love. For instance, there's a Chicken Guacamole Burrito combo that features citrus-marinated, fire-grilled chicken wrapped in a flour tortilla alongside fresh guacamole, pinto beans, shredded cabbage, and sour cream. There's also a Baja Shrimp Tacos meal that features two tacos filled with chipotle and garlic-marinated shrimp, shredded cabbage, pico de gallo, and Baja chipotle sauce. All meals also come with a rice and beans cup, chips, salsa, and a churro for dessert.
Boxed Mexican Lunches
El Pollo Loco Created a New Line of Loco Lunch Boxes for Adults
Trend Themes
1. Gourmet Convenience Food - The rise of adult-themed lunch boxes with flavorful and diverse meal options present opportunities for companies to innovate with convenient yet tasty meal options.
2. Adult Happy Meal Combos - Companies can capitalize on the success of the Loco Lunch Boxes and create adult-themed lunch combos packaged similarly to the iconic Happy Meal but with elevated flavors and ingredients.
3. Mexican-inspired On-the-go Meals - With the growing demand for Mexican-inspired cuisine, businesses have an opportunity to innovate in the on-the-go meal market with tasty, portable, and affordable Mexican-inspired meals.
Industry Implications
1. Fast Food - Fast food restaurants can improve the quality of their on-the-go meal options by focusing on variety and flavor, capturing a large portion of the busy adult market.
2. Food Delivery Services - Food delivery services can partner with restaurants offering flavorful and convenient lunch box options, offering a wider variety of meal options to busy adults who want something tasty and quick.
3. Meal Kit Companies - Meal kit companies can capitalize on the trend of gourmet convenience food by offering adult-themed lunch box options for busy consumers, complete with all the necessary ingredients and recipe instructions.