While there are many collaborations that happen in the cosmetic industry between brands, celebrities and influencers that share the same philosophies on self-care and beauty, L’Occitane and Rifle Paper Co. recently launched a most unexpected collection.
The limited-edition L’Occitane x Rifle Paper Co. Collection will only be available to consumers for the month of October and introduces two beautifully packaged sets curated by the stationery brand's creative director and illustrator Anna Bond.
The Shea Butter Collection boasts packaging inspired by L’Occitane's delicate fragrances and natural botanical ingredients. The Hand Cream Trio introduces one special-edition packaging design from Rifle Paper Co., plus two classic versions of L’Occitane's best-selling cream product. The second piece of the collection, the Petite Pure Shea Trio, includes a selection of Classic, Apricot and Rose Shea Balms, each of which is packaged in a beautifully illustrated tin.
Collaborative Stationery Creams
L’Occitane and Rifle Paper Co. are Introducing Skincare Sets
Trend Themes
1. Collaborative Cosmetic Collections - The trend of collaborating with non-beauty brands to create limited-edition cosmetic collections presents an opportunity for disruptive innovation in the beauty industry.
2. Stationery-inspired Packaging - The use of stationery-inspired packaging in skincare sets offers a unique and eye-catching aesthetic that can disrupt the traditional cosmetics packaging industry.
3. Illustrated Limited-edition Products - The popularity of limited-edition products featuring illustrations and creative designs opens up innovative possibilities for brands to create exclusive and collectible items.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from partnering with non-beauty brands to create collaborative collections and tap into new markets and consumer segments.
2. Packaging - The packaging industry has an opportunity to leverage stationery-inspired designs in skincare sets and offer innovative solutions for brands looking to stand out on the shelves.
3. Art and Design - The art and design industry can explore opportunities to collaborate with cosmetic brands, bringing their illustrations and creative concepts to limited-edition products in the beauty market.