Ephemeral social media platforms have gained in popularity, most notably with the prominence of Snapchat, and now evidenced by Peek and their location feed. Based in Turkey, the mobile social startup also borrows heavily from Snapchat, taking their 'Live' feature and making it their own.
The location-based service essentially offers a Live feed for every location instead of just having them for paid publications and special events. People can only see and share content if they are within a 5km radius of a place, but users can also 'peek' from afar. The focus is solely on the location feed, the geo-tagged content. No friend requests, likes or comments are involved. Although all content disappears from feeds in 24 hours, a person's posts and views are stored to their profile.
Ephemeral Location-Based Content
Social Platform Peek Offers a Disappearing Location Feed
Trend Themes
1. Ephemeral Location-based Content - Disruptive innovation opportunity: Explore ways to leverage location-based content that disappears after 24 hours to create unique and engaging brand experiences.
2. Mobile Social Platforms - Disruptive innovation opportunity: Develop mobile social platforms that focus on location-based feeds and offer a more private and intimate social networking experience.
3. Geo-tagged Content - Disruptive innovation opportunity: Build platforms that utilize geo-tagged content to enable personalized location-based recommendations and augmented reality experiences.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Integrate ephemeral location-based content features into existing social media platforms to enhance engagement and expand user base.
2. Mobile Technology - Disruptive innovation opportunity: Develop advanced mobile technologies that improve location accuracy and enable more seamless integration of location-based content.
3. Marketing and Advertising - Disruptive innovation opportunity: Use ephemeral location-based content as a unique marketing tool to target and engage specific audiences based on their physical location.