Kane's Handcrafted is a Boston bakery that recently launched an over-the-top brioche-based lobster donut that will give the cronut and other donut hybrids a run for their money. The intense "do-wich" (donut sandwich) is stuffed with all the trimmings of a regular lobster roll, however, the bun is a bit more indulgent.
While the donut sandwich hybrid is nothing new, with mainstream examples like Dunkin Donuts' glazed breakfast sandwich dating back to 2013, this iteration definitely ups the ante by infusing it with seafood. The lobster donut can also be seen as a convergence of several movements within the food world based on its combination of sweet and savory elements.
Although it seems like an extreme example, Kane's Handcrafted's new treat is a natural extension of the sweet and savory obsession as well as the predisposition toward zany donut adaptations.
Brioche-Based Lobster Donuts
This Boston Bakery Has a New Menu of Meaty Donut Sandwiches
Trend Themes
1. Seafood Donuts - The fusion of sweet and savory elements in donut sandwiches opens up opportunities for more seafood-themed variations.
2. Extreme Donut Hybrids - Continued experimentation and innovation in donut sandwiches can lead to even more indulgent and unique treats.
3. Sweet and Savory Combinations - The trend of mixing sweet and savory flavors in food can be expanded to other food categories and presents an opportunity for new product development.
Industry Implications
1. Bakery - Bakeries can innovate by developing unique and indulgent variations of donut sandwiches.
2. Seafood - Seafood companies can collaborate with bakeries to create new seafood-themed donut sandwiches.
3. Food Service - Food service companies can leverage the trend of sweet and savory combinations to create new menu items.