LMC and New Era are the latest duo to work alongside one another and deliver a new range of sporty apparel for the season. The capsule taps into the baseball roots that is true to New Era and blends that with the LMC branding influence for a fully co-branded range that is full of graphic tees and caps.
Throughout the new collection, the wearables are detailed with the LMC gothic label that is printed on the signature graphic tees in four different colorways. This includes white, black, royal blue, and dark pine green. The shirt has the LMC logo seen on the left side of the chest and on the back is a printed design of a baseball that boasts co-branding accents.
Baseball-Themed Sporty Apparel
LMC and New Era Join Forces on a New Seasonal Collection
Trend Themes
1. Sporty Apparel - There is an opportunity for companies to collaborate with other brands to deliver a co-branded range of sporty apparel that appeals to a wider audience.
2. Baseball-themed Fashion - The rise in demand for baseball-themed fashion presents an opportunity for businesses to incorporate this theme into their apparel lines.
3. Graphic Tees and Caps - Graphic tees and caps could be a disruptive innovation opportunity for businesses as they can be easily customized to incorporate different brand designs and logos for a unique look.
Industry Implications
1. Sportswear - The sportswear industry has the potential to collaborate with other brands to create limited edition sporty apparel collections that appeal to a wider range of consumers.
2. Fashion - The fashion industry can incorporate baseball-themed designs into their product lines to attract consumers who are passionate about sports and team spirit.
3. Personalized Apparel - The rise in popularity of graphic tees and caps presents an opportunity for businesses in the personalized apparel industry to expand their product offerings and cater to a wider consumer base.