Nike and Lance Armstrong are celebrating their partnership with the LIVESTRONG 15th Anniversary Collection. The foundation started when the cyclist was diagnosed with testicular cancer and has since then, dedicated his time to helping those stricken with the disease.
The LIVESTRONG 15th Anniversary Collection will feature a wide range of athletic apparel. Nike's LunarFly 3 and the TR Fit 2 models have been given the gray and yellow treatment and both are looking impressive. The real treat though is the Air Max 2012, with its dark gray, web-like upper that mimics the Free Run+ designs. As for clothes, the usual lightweight running pieces are included, which include shirts and pants for both males and females.
The collection looks great, but it's the message behind it that makes it stand out: live strong.
Cancer-Fighting Sportswear
LIVESTRONG 15th Anniversary Collection Continues Battling the Disease
Trend Themes
1. Cancer-fighting Apparel - The trend is towards developing sportswear that has properties to help prevent, manage or treat cancer.
2. Cause-marketing Collaborations - The trend is towards brands partnering with charitable organizations for social good.
3. Athleisure - The trend is towards sportswear that is designed to be worn not only during workouts, but also for everyday wear.
Industry Implications
1. Sportswear and Athletic Gear Manufacturing - Manufacturers can incorporate technologies, antimicrobial properties, and eco-friendly materials to develop sportswear that caters to users fighting cancer.
2. Charitable Organizations - Organizations can engage in partnerships with sportswear manufacturers to create products that support those affected by cancer and promote health and well-being.
3. Retail - Retailers can leverage the athleisure trend and develop sportswear that is tailored towards cancer patients and survivors.