Sergio Tacchini is an expert at bringing forth a sense of nostalgia and the most recent to come from the Italian sportswear imprint is the Livello Rosso collection. It is packed with footwear designs that nod to vintage tennis themes, referencing the 70s and 80s most specifically.
The new range features the "BB COURT LO and HI, the PURE COURT, the NEO RUNNER, and CUP SLIDE." These join the roster as an embodiment of the brand's "contemporary court attitude" which is something that is truly translated through the campaign imagery. In terms of the footwear silhouettes, the brand delivers a sense of clean and classic looks that are progressive, yet timeless as well as using premium materials and performance fabic.
Retro Tennis-Themed Footwear
The Livello Rosso Collection Celebrates Tennis During the 70s and 80s
Trend Themes
1. Retro Tennis-themed Footwear - The resurgence of retro-themed tennis footwear is an opportunity for sports brands to capitalize on a sense of nostalgia and revive classic designs with contemporary materials.
2. Contemporary Court Attitude - The Livello Rosso collection's contemporary take on vintage tennis themes presents an opportunity for sportswear brands to update classic designs with modern features and materials.
3. Premium Materials and Performance Fabrics - The use of premium materials and performance fabrics in the Livello Rosso collection highlights an opportunity for sportswear brands to elevate the quality of their products and enhance their performance.
Industry Implications
1. Sportswear - The Livello Rosso collection highlights an opportunity for sportswear brands to tap into the nostalgia trend and create retro-themed products with modern features and materials.
2. Fashion - The resurgence of retro-themed tennis footwear presents an opportunity for fashion designers to incorporate classic designs into their collections and appeal to consumers' sense of nostalgia.
3. Marketing - The Livello Rosso collection's campaign imagery highlights an opportunity for marketing professionals to tap into consumers' desire for nostalgia and create compelling campaigns that resonate with their emotions.