CARROT Weather has released an update for its live weather app. The new update brings increased functionality to the app. Localized weather updates from Dark Sky were previously only available to users on Apple Watch or Mac, however CARROT's new update allows this data to be accessed on iOS. Another notable feature from the update are the precipitation notifications, where users will get live precipitation updates. Users will also get data for incoming storms and notifications of lighting that occurs close to users. Lastly, increased accuracy for pre-existing features is part of the CARROT Weather update.
Most of the new features rolled out in the update are part of CARROT's paid subscription service. The app has three different subscription types available, with each one offering increased functions depending on cost. CARROT has not confirmed if the update to its live weather app will come to Android.
Live Weather Notification Apps
Carrot’s Live Weather App Gets Increased Functionality
Trend Themes
1. Live Weather Notifications - The release of CARROT's new update highlights the trend of increasing demand for real-time live weather notifications.
2. Localized Weather Data - The roll-out of CARROT's localized weather data feature highlights a trend towards highly customized weather data services.
3. Subscription-based Weather Services - CARROT's use of subscription-based services indicates a trend of weather apps and services monetizing through premium features.
Industry Implications
1. Mobile App Industry - CARROT's update reveals opportunities for mobile app developers to create weather notification features that offer increased functionality and personalization.
2. Weather Forecasting Industry - The increased accuracy of weather data in CARROT's app suggests potential innovations for weather forecasting industries to improve their prediction models.
3. Subscription-based Service Industry - CARROT's use of a subscription-based model demonstrates opportunities for industries to implement this strategy for weather forecasting and alerts services.