Leading video streaming platform Roku has announced the launch of Live TV Zone, a new built-in feature dedicated to the company's Live TV users. According to the brand, the new feature will host Roku's new Live TV Channel Guide and provide access to over 200 free live television channels.
The new channels will cover a wide variety of content with genres spanning news, sports, lifestyle, kids, and more. Moreover, the new Live TV Zone will include access to other third-party offering live TV such as Hulu, YouTube TV, Sling, and Philo.
The new launch points to a broader trend within the television industry: cable-cutting. Every year more and more users are opting to ditch their traditional cable subscriptions in exchange for much cheaper live TV packages. And now, with its latest feature, Roku's making it that much more enticing to live cable-free.
Free Live TV Features
Roku Launches New Live TV Zone Feature Offering 200 Free Channels
Trend Themes
1. Live TV Streaming - The trend of cord-cutting is disrupting the traditional cable TV industry, with businesses offering live TV streaming services presenting an opportunity for growth and innovation.
2. Free TV Channels - Offering free, ad-supported TV channels as a feature on a streaming platform aims to disrupt the traditional advertising space and create new opportunities for businesses.
3. Third-party Integration - Integrating third-party live TV streaming services into a video streaming platform points towards a trend of integration and collaboration within the streaming industry, presenting opportunities for new partnerships.
Industry Implications
1. Video Streaming Services - The rise of live TV streaming services and the demand for free and ad-supported TV channels is creating disruptive innovation opportunities for established video streaming services like Roku and up-and-comers alike.
2. Television Advertising - The availability of free ad-supported TV channels on video streaming platforms presents a disruptive opportunity for the traditional television advertising industry to adapt and integrate into new platforms.
3. Cable TV Industry - The trend of cord-cutting and the rise of live TV streaming services pose a disruption to the traditional cable TV industry, encouraging innovation and adaptation to changing consumer behaviors.