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Taco Bell's Live Más Scholarship Has a Total That Exceeds $6 Million

This year marks the fifth annual Live Más Scholarship -- an education-forward initative that is launched by the Taco Bell Foundation. The opportunity funds students who want to make a difference and offers scholarships that range from $5,000 to $25,000 USD.

Unlike other initiatives of its kind, Live Más Scholarship requires no GPAs, no essays, and no SAT scores, allowing more students to be eligible to apply. To qualify, one needs to be between the ages of 16 and 24. The Taco Bell Foundation requires applicants to send a two-minute video that details their passion and how they plan to make a difference. As a result, the funding opportunity truly welcomes individuals from all backgrounds and walks of life, assisting them in their pursuit of higher education.
Trend Themes
1. No-essay Scholarships - The Live Más Scholarship sets a trend of scholarships that do not require traditional application components and open doors for more students.
2. Age-inclusive Scholarships - By providing scholarships for individuals aged 16 to 24, the Live Más Scholarship taps into a trend of supporting a wider range of students pursuing higher education.
3. Passion-focused Scholarships - The Live Más Scholarship encourages applicants to showcase their passions and how they plan to make a difference, reflecting a trend of scholarships that value personal purpose and social impact.
Industry Implications
1. Fast Food - Fast food chains like Taco Bell are disrupting the traditional scholarships landscape by offering education funding opportunities.
2. Education - The Live Más Scholarship highlights a disruptive innovation in the education industry by providing financial aid to students through alternative application methods.
3. Nonprofit - The Taco Bell Foundation's Live Más Scholarship demonstrates a disruptive trend in nonprofit organizations by supporting underprivileged students pursuing higher education.

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