The Polish grocery brand Mila recently teamed up with the creative agency Y&R Poland to create the 'Live Fish Pack.' While many companies try to convey freshness through their packaging, this brand has managed to create the illusion that its products are fresh out of the ocean.
The Live Fish Pack is a WiFi-connected box embedded with proximity sensors. When customers approach the box, the product will begin shaking and jumping around. The company has even created an online feature so that audiences can control the boxes remotely and surprise unsuspecting grocery shoppers.
The technology not only conveys the freshness of Mila's seafood products in a clever way, but it also brings a touch of humor to the grocery setting.
Jumping Fish Packaging
The Live Fish Pack is a Sensor-Connected Box That Jumps When Users Approach
Trend Themes
1. Smart Packaging - Using proximity sensors and remote control features in packaging can create interactive and engaging experiences for customers.
2. Immersive Marketing - Creating unique and unexpected experiences, like packaging that jumps, can captivate audiences and enhance brand awareness.
3. Connected Consumer Goods - Embedding IoT technology in packaging allows for real-time interaction between consumers and products, opening up new possibilities for engagement and customization.
Industry Implications
1. Grocery - Integrating technology into grocery products and packaging can differentiate brands, attract customers, and provide a memorable shopping experience.
2. Food and Beverage - Innovative packaging solutions, such as sensor-connected boxes, can help food and beverage companies showcase freshness and build consumer trust.
3. Advertising and Marketing - Using disruptive packaging designs and interactive features can create buzz and generate attention for brands, helping them stand out in a crowded marketplace.