Cadillac Fairview’s (CF) innovation team, Ravel by CF (Ravel), recently announced the launch of LiVE by CF—a national shopping app aimed at supporting Canadian retailers. The new app—available in both French and English—offers over 65 brands and thousands of products and is customizable to a shopper’s local CF shopping mall. Thus far, the pilot program features real-time, mobile-only offers, app-based reserved parking, alternative payment options, and same-day delivery services. The app will continue to implement new and improved features based on consumer and retailer preferences.
"We set out to address retailer and consumer pain points across the entire shopping journey from discovery to delivery. Armed with those insights and today's accelerated pace of change we have an opportunity to move up the launch of products that were on our future development roadmap," said Jose Ribau, Executive Vice President, Digital & Innovation, Cadillac Fairview. "The success of CF and our retail clients is inextricably linked and through a focus on digitizing the experience, we are committed to strengthening our relationships with our retail partners and helping them as they navigate this unprecedented time."
Branded Business-Supporting Shopping Apps
Cadillac Fairview Debuted the LiVE by CF Shopping App
Trend Themes
1. Business-supporting Shopping Apps - LiVE by CF, a shopping app that supports Canadian retailers, provides disruptive innovation opportunities for the development of new customizable shopping experiences.
2. Mobile-only Offers - The successful implementation of real-time, mobile-only offers in LiVE by CF highlights a trend towards personalized, on-the-go deals.
3. Same-day Delivery Services - Same-day delivery services offered through LiVE by CF demonstrate an emerging trend in online shopping: rapid delivery options that cater to consumers’ desire for convenience.
Industry Implications
1. Retail - LiVE by CF demonstrates disruptive innovation opportunities for retailers to develop customized mobile apps that engage and support their customer base.
2. Technology - The development of LiVE by CF reveals disruptive innovation opportunities for companies that specialize in developing mobile apps and digital technologies to support shopping experiences and markets.
3. Logistics - The success of LiVE by CF’s same-day delivery service calls for disruptive innovation within the logistics industry to meet consumers’ desire for timely and reliable delivery.