To get families thinking more sustainably and switching to electric cars, LV= General Insurance and ElectriX teamed up with a child's toy manufacturer to remake the Little Tikes Cozy Coupe. The refreshed version of the toy car for kids features an electric socket and charger, plus an all-electronic dashboard.
The concept of the first-ever one-off electric makeover for the Cozy Coupe reflects findings from a survey of children between the ages of six and 12 that makes it clear that 51% of young ones are worried about climate change. The survey also found that kids want to see an increase in EVs, starting with their own families; 44% said: "they would like to see their own family make the jump from petrol or diesel to an all-electric model."
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
Trend Themes
1. Sustainable EV Toys - The increased concern about climate change among children presents a disruptive innovation opportunity for toy manufacturers to create more sustainable electric toys for kids.
2. Electric Cars for Kids - The creation of the electric Little Tikes Cozy Coupe highlights the opportunity for manufacturers to create more electric cars for kids, not just as toys but as a means to promote sustainability and familiarity with electric cars from an early age.
3. Climate Change Education for Children - There is an opportunity for companies to create more educational tools and toys that raise awareness and educate children about climate change and the positive impact of making sustainable choices.
Industry Implications
1. Toy Manufacturing - Toy manufacturers have the disruptive innovation opportunity to create a new category of sustainable electric toys for kids that promote climate change awareness and familiarity with electric cars.
2. Automotive - Automotive manufacturers can take advantage of the potential for EVs for kids not only as toys but as an opportunity to promote familiarization and longevity of electric cars from an early age.
3. Education - Educational companies and organizations can create tools and resources for children that educate them about sustainability, climate change, and the benefits of electric cars, building the foundation for future generations of environmentally-conscious consumers and manufacturers.