The theme song of TV show Weeds plays in the background of the Little Boxes installation project video, bringing to mind the suburban predicament of prepackaged people who are all the same and never step outside of their bubbles.
Different people are projected onto boxes as visualized by artist Bego M. Santiago, and even though they are all individuals who can move around on their own, they behave with a united mindset, always following the crowd.
An added element is the interaction between the artwork and the viewer. When someone approaches the little boxes, the projected people stare up timidly, as the viewer walks past, the people start screaming and running away, deathly afraid of anything outside their comfort zone.
Packaged People Projections
Little Boxes by Bego M. Santiago Features Trapped Characters
Trend Themes
1. Individuality Conformity - Disruptive innovation opportunity: Developing technologies or strategies that empower individuals to embrace their uniqueness while still fitting within societal norms.
2. Interactive Art - Disruptive innovation opportunity: Creating immersive experiences that blur the boundaries between art and audience, encouraging active participation.
3. Suburban Predicament - Disruptive innovation opportunity: Designing solutions that address the challenges of suburban living and offer alternatives to prepackaged lifestyles.
Industry Implications
1. Technology - Disruptive innovation opportunity: Leveraging technological advancements to disrupt traditional forms of expression and interaction in the art world.
2. Personal Development - Disruptive innovation opportunity: Creating products or services that help individuals break free from conformity and explore their unique identities.
3. Real Estate - Disruptive innovation opportunity: Redefining the concept of suburban living by introducing more diverse and inclusive communities.