The Blossom Liquid Matte Lipstick from QUEENFIDENCE is a winner on a few accounts. For one, the product guarantees 24-hours long-lasting wear. In addition, the formula is made to be 100% vegan and cruelty-free, with no traces of parabens or gluten. The brand also includes an "exclusive complex" to help hydrate the lips during wear, ultimately creating a multi-functional experience that is striking and nourishing at the same time. As $22 CAD, the beauty product also proves to be affordable and as a result, enticing to Millennials and Gen Z on a budget.
When developing the Blossom Liquid Matte Lipstick, QUEENFIDENCE emphasized inclusivity and "designed [its offering] to meet the needs of individuals from diverse cultural backgrounds."
Vegan Liquid Matte Lipstick
QUEENFIDENCE Boasts an Affordable and Durable Lipstick
Trend Themes
1. Vegan Beauty Products - Opportunity for companies to innovate on eco-friendly and ethically sourced beauty products that appeal to the environmentally conscious and health-conscious consumer.
2. Long-lasting Makeup - Opportunity for companies to innovate on makeup formulas that are long-lasting and durable, providing value to customers who prioritize convenience and efficiency.
3. Inclusive Beauty - Opportunity for companies to cater to the needs of diverse cultural backgrounds by developing makeup shades that are appropriate for different skin tones and undertones.
Industry Implications
1. Beauty - Beauty companies can focus on developing eco-friendly, long-lasting, and inclusive makeup products to meet the changing demands of customers.
2. E-commerce - E-commerce companies can leverage the growing demand for sustainable and inclusive beauty products by offering a wider range of eco-friendly and ethnically sourced makeup products online.
3. Retail - Retail companies can innovate by offering products that are not only affordable but also eco-friendly, inclusive, and durable, appealing to a wider range of customers with varying needs and preferences.