A recent activation in London saw a 100-meter Lipton Ice Tea-branded slip and slide that delighted commuters on their way into work. The summer-themed event took place from dawn until dusk and encouraged participants to bring along their swimwear and inflatables. The 'Rise & Slide' Lipton Ice Tea pop-up is the third installment in a summer-long series of 'Daybreaker' events.
The unique Lipton event was branded in their signature vibrant yellow and was located behind King's Cross station, which is situated at the northern edge of central London. The high traffic location of the activation was perfect in communicating the brand message regardless of whether or not one was able to participate.
The 'Daybreaker' event series was created for Lipton by Adam & Eve DDB.