MAC Cosmetics has launched a new lipstick collection that comprises a trio of products, all of which pay tribute to the tremendous artistic influence of the late great Keith Haring, not to mention his tireless philanthropic efforts.
The MAC VIVA GLAM x Keith Haring lipstick collection includes the bright Red Haring, the bold Canal Blue and the frosty St. Marks Yellow. Each of these lipsticks is adorned with the street-inspired graffiti that made Haring such a massively influential artist of his time.
As far as the charitable aspect is concerned, MAC Cosmetics stays true to Haring's legacy by pledging to donate $19 to support women, girls, members of the LGBTQ+ community as well as people living with HIV/AIDS for every $19 spent by consumers on a lipstick from the MAC VIVA GLAM x Keith Haring collection.
Graffiti-Inspired Lipstick Collections
These Lipsticks Celebrate Keith Haring's Art & Activism
Trend Themes
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Art-inspired Makeup — Opportunity for makeup companies to collaborate with artists and create unique collections that pay tribute to influential artistic movements or individuals like Keith Haring.
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Socially Responsible Marketing — Opportunity for companies to engage in philanthropy and support important causes through product sales, appealing to consumers who prioritize social responsibility in their purchasing decisions.
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Graffiti-inspired Fashion — Opportunity for fashion companies to incorporate graffiti-inspired designs into their clothing lines, following the trend set by MAC Cosmetics' Keith Haring lipstick collection.
Industry Implications
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Beauty Industry — The beauty industry has the chance to continue partnering with artists to create unique collections while also supporting social causes.
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Philanthropic Organizations — Philanthropic organizations can partner with businesses to encourage consumers to make purchases that support important causes and increase fundraising efforts.
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Fashion Industry — The fashion industry can follow in MAC Cosmetics' footsteps by incorporating graffiti-inspired designs into their clothing lines, appealing to consumers who are interested in bold and unique fashion choices.