Lipslut recently announced that it is joining the right for reproductive rights, but putting its money where its mouth is—donating its sales to the cause. Launched just after the 2016 election, the brand is no stranger to political debates.
Since it's launch, Lipslut has always donated 50% of proceeds to rotating charities. However, from now through May 24, Lipslut is donating 100% of all its lipstick sales—even the limited edition Lipslut Lab shades—to the fight for reproductive rights in the US. As brand founder Katie Sones explains, Lipslut's latest fundraiser is committed to assisting organizations that "provide reproductive healthcare, work to make abortion more accessible, and fight to take down unfair laws."
Like many other brands, Lipslut aims to harness consumer buying power and use it as an agent of change.
Activism-Oriented Lipsticks
Lipslut is Donating Its Sales to the Fight for Reproductive Rights
Trend Themes
1. Activism-oriented Lipsticks - Opportunity for brands to align with social causes and donate proceeds to support activism.
2. Reproductive Rights - Increasing focus on supporting reproductive healthcare, accessibility, and fighting against unfair laws.
3. Consumer Activism - Growing trend of consumers using their purchasing power to support causes and drive change.
Industry Implications
1. Cosmetics - Cosmetics industry can capitalize on the demand for activism-oriented products and support social causes.
2. Non-profit Organizations - Opportunity for non-profit organizations working in reproductive rights to benefit from partnerships with brands like Lipslut.
3. E-commerce - E-commerce platforms can cater to the rising demand for activism-oriented products and provide a platform for brands to support social causes.