The Lion brewery has announced that it will shift to 100% renewable electricity by 2025 to help further enhance the sustainable profile of the brand. The announcement comes hot off the heels of news from the brand that it will become the first major carbon neutral brewer in Australasia in 2020. The pledge is likely to help push more brands towards sustainable practices by setting new standards for the industry.
Speaking on the renewable electricity pledge, Lion CEO Stuart Irvine said, "Lion is proud to be extending its reliance on renewable electricity as a key component of maintaining climate active certified carbon neutral operations. Lion is now proudly pulling every carbon abatement lever available. Not only have we committed to sourcing all our electricity from renewable sources to lower our emissions, but we are offsetting our remaining organisational footprint to put us in a carbon neutral position."
Renewable Energy Brewery Pledges
The Lion Brewery Has Announced a 2025 Carbon-Neutral Pledge
Trend Themes
1. Renewable Energy - Increasing focus on renewable energy in mainstream industries presents opportunities for sustainable innovation.
2. Carbon-neutral Operations - Brands are setting new standards in carbon neutrality, leading to investment opportunities in carbon offsetting and reduction technologies.
3. Sustainable Practices - Businesses are pushed to adopt more sustainable practices as consumers demand environmentally-friendly options. Innovation in sustainable products and production methods are key to meeting this demand.
Industry Implications
1. Brewing - The brewing industry is finding innovative ways to shift towards renewable energy and carbon-neutral operations, presenting opportunities for sustainable brewing practices and technologies.
2. Energy - Renewable energy sourcing and carbon offsetting technologies provide opportunities for investment and innovation in the energy industry.
3. Consumer Goods - As consumer demand for environmentally-friendly products increases, there is an opportunity for innovation in sustainable practices and production methods in consumer goods industries.