Beautiful blonde model Linn Arvidsson poses for the Harper's Bazaar July 2014 issue in a series of retro sportswear outfits.
In the shoot, cleverly titled 'All Fun and Games,' Arvidsson wears exclusively sporty high-fashion garments. The looks creatively pair up bold baseball caps, hip bomber jackets, thigh-high baseball socks, shorts, arm sweat bands and visors with some of the more popular runway crazes. While this editorial has a clear athletic vibe, an emphasis on leather, jean and feminine pieces has been made in several of the looks. For example, in one outfit Arvidsson wears a pair of leather bell-bottom track pants.
While some of the outfits feature several fashion faux-pas, such as silver Birkenstock sandals paired with socks, many of these modern looks are fun and fresh for the gym.
Retro Activewear Editorials
Model Linn Arvidsson Stars in Harper Bazaar's July 2014 Issue
Trend Themes
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Retro Activewear — Opportunity for brands to incorporate retro sportswear elements in their activewear collections.
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High-fashion Sportswear — Potential for high-fashion brands to create sportswear-inspired collections that blend athletic and luxury elements.
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Athletic Vibe — Demand for fashion-forward athletic-wear with a heavy emphasis on comfort and functionality.
Industry Implications
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Fashion — Fashion brands can explore retro sportswear designs and incorporate them into their collections.
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Activewear — Opportunity for activewear brands to innovate with high-fashion elements while maintaining functionality and performance.
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Luxury Fashion — Luxury fashion brands can tap into the growing trend of sportswear-inspired collections and offer high-end athletic and leisurewear options.