LinkedIn's Geofilters enable conference attendees to upgrade their professional profiles with a bit of creative flair. Inspired by the Snapchat lenses, which are popular among teen users, LinkedIn's new feature adds an element of personalization to the professional networking site.
Using these filters, attendees can let other connections know what conferences one has attended, without requiring a detailed description, or location tag. The prototype for these fun filters were designed to appear as conference badges, with the user's profile photo appearing in the bottom corner next to the individual's job title. This new feature demonstrates the platform's attempt to appeal to an emerging market of young professionals who engage in a variety of fun social networking experiences.
Professional Networking Filters
LinkedIn's Geofilters Allow Conference Guests to Illustrate Photos
Trend Themes
1. Personalized Professional Networking - LinkedIn's Geofilters allow conference attendees to add personal flair to their profiles, showcasing the events they have attended.
2. Incorporating Fun Into Professional Networking - LinkedIn's new feature draws inspiration from Snapchat lenses to provide a more engaging and enjoyable networking experience.
3. Appealing to Young Professionals - The Geofilters feature demonstrates LinkedIn's efforts to attract a younger demographic by offering innovative and interactive tools.
Industry Implications
1. Social Networking - LinkedIn's Geofilters introduce new ways to enhance user profiles and networking experiences, creating opportunities for growth and differentiation in the social networking industry.
2. Professional Events - The incorporation of Geofilters enables professionals attending conferences to visually showcase their event participation, adding value to the professional events industry.
3. Technology - The integration of Snapchat-inspired Geofilters on LinkedIn highlights the potential for disruptive innovation in the technology sector, transforming traditional professional networking platforms.