Users can now post 30 second clips through the LinkedIn Video iOS app called 'Record.' The gist of the video feature is to allow visual dialogue on topics curated by the company's editorial team or topics created by the LinkedIn community. Currently the ability to use Record is available to LinkedIn's 500 influencers. The company is looking to provide a new way for users to access professional information and influencer viewpoints, which was originally only available through written posts -- similar to blogging.
The LinkedIn Video app seems to be on par with the same direction many other social media platforms are taking. Facebook recently introduced a live video feed for users. Twitter has also done something similar by live streaming popular events. Then there are apps and platforms solely based on videos such as YouTube, Periscope, and Snapchat. The concept provides for a far more interactive and personable environment for members, which creates a greater need for users to return to the LinkedIn platform as their number one business networking site.
Professional Networking Videos
Users Can Now Record Themselves on LinkedIn Video
Trend Themes
1. Short-form Professional Videos - The rise of short-form videos on professional networking platforms like LinkedIn presents an opportunity for users to engage in concise and impactful visual dialogue with their network.
2. Social Media Video Integration - The integration of video features into social media platforms like LinkedIn, Facebook, and Twitter allows for a more interactive and engaging user experience, potentially disrupting traditional written content formats.
3. Enhanced User Engagement - The introduction of video features on professional networking platforms like LinkedIn can lead to increased user engagement, as it creates a more personable environment and incentivizes users to return to the platform frequently.
Industry Implications
1. Professional Networking - The introduction of video features on professional networking platforms like LinkedIn disrupts the traditional way of connecting and sharing information, allowing for more impactful and dynamic interactions among professionals.
2. Social Media - The integration of video features into social media platforms like LinkedIn, Facebook, and Twitter disrupts the content landscape and offers new opportunities for content creators, advertisers, and influencers to engage with their audience in a more visual and interactive manner.
3. Online Video Platforms - The growing trend of short-form professional videos on platforms like LinkedIn, YouTube, and Snapchat gives rise to new opportunities for content creators, advertisers, and filmmakers to produce engaging and informative content specifically tailored for professional audiences.