When New York's Surf Labs created the LiNK app, it was built with the intention of "uncrowding spaces" through the use of Bluetooth technology and beacons. The iOS app is connected to LinkedIn, so that when you're in proximity to another LiNK user, networking information can be swapped. Rather than investing time for scoping out prospective contacts online, LiNK brings meaning to LinkedIn connections by highlighting skilled people who may be standing right next to you. The app is designed to foster peer-to-peer connections primarily in locations that have beacons installed on-site.
Although the app's success hinges on both parties having the iOS app downloaded to their phones, this would be an awesome resource for networking at industry events, conferences and other settings that are overloaded with people looking to network.
Bluetooth Networking Apps
Surf Labs' LiNK App Uses Beacon Technology for Networking
Trend Themes
1. Bluetooth Networking Apps - Opportunity for disrupting traditional networking methods by leveraging Bluetooth technology for proximity-based networking.
2. Beacon Technology - Potential to revolutionize networking by using beacon technology to connect users in proximity and facilitate information exchange.
3. Peer-to-peer Connections - Disruptive innovation opportunity by directly connecting individuals in physical proximity for networking purposes, bypassing the need for online searches.
Industry Implications
1. Networking Apps - Potential for the development of networking apps that leverage Bluetooth technology and beacon systems to enhance networking experiences.
2. Event Management - Opportunity for event management companies to utilize beacon technology and Bluetooth networking apps to facilitate networking and enhance attendees' experience.
3. Conference Organizers - Disruptive innovation opportunity for conference organizers to incorporate Bluetooth networking apps with beacon systems to foster networking among attendees and streamline information exchange.