Color-Focused Outdoor Apparel

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Li-Ning Shares the Colorful Unisex Summer 2022 Range

Li-Ning is returning with a new Summer 2022 collection inspired by summer exploration. The unisex range incorporates bold color combinations, ‘90s rave aesthetics, technical fabrics, and an array of footwear. Consumers can shop Li-Ning’s selection of reversible outwear to keep dry in the rain, while other offerings are ideal for fans of oversized, baggy silhouettes.

Standout pieces include workwear-style Y2K denim, acid-print silk shirts, and utilitarian jackets. Li-Ning also incorporates footwear into the Summer 2022 collection, presenting a pair of motocross sneakers in green, navy blue, white, and orange. Additional footwear options include a low-cut orange sneaker with green laces, a chunky velcro strap, and a pair of laced Croc-style sneakers with holes throughout.

The Li-Ning Summer 2022 collection will debut on the brand’s website in the coming weeks.
Trend Themes
1. Bold Colors in Fashion - Fashion companies can introduce striking, multicolor designs in apparel to provide new options for customers looking to stand out and express their individuality.
2. 90s Style Revival - Businesses can capitalize on the nostalgic appeal of the 90s by incorporating iconic fashion elements from that era into their designs.
3. Functionality in Fashion - Fashion companies can create stylish and functional designs using technical fabrics, reversible outwear, and utilitarian jackets.
Industry Implications
1. Fashion - Companies in the fashion industry can incorporate these trends into their designs, providing customers with bold and unique apparel options.
2. Footwear - Shoe companies can create new offerings featuring bold color combinations and chunky, 90s style silhouettes to tap into the current trend in fashion.
3. Outdoor Apparel - Businesses in the outdoor apparel industry can offer functional and stylish options to customers, including reversible outwear and other utilitarian designs.

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