The Lindt TEDDY Augmented Reality Advent Calendar is a traditional product making its debut in the UK market this holiday season that will surprise and delight consumers with a new immersive feature.
The advent calendar features a 250-gram size that will retail for £12 and provides 24 fine Lindt milk chocolates for consumers to enjoy each day leading up to Christmas. The Lindt TEDDY is the culmination with a 100-gram size that is great for enjoying with loved ones. The calendar is branded with a QR code that will bring TEDDY to life via the consumer's smartphone for an interactive augment reality (AR) experience.
The Lindt TEDDY Augmented Reality Advent Calendar is positioned as a great gift for families and friends alike.
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Trend Themes
1. Augmented Reality-enabled Advent Calendars - Integrating augmented reality into traditional advent calendars enhances the consumer experience.
2. Interactive QR Codes in Advent Calendars - Using QR codes to activate interactive experiences in advent calendars introduces a new level of engagement for consumers.
3. Immersive Holiday Experiences Through AR Advent Calendars - AR-enabled advent calendars create immersive experiences that surprise and delight consumers throughout the holiday season.
Industry Implications
1. Confectionery - Incorporating augmented reality in advent calendars presents an opportunity for confectionery brands to differentiate their products and capture consumer attention.
2. Technology - The integration of augmented reality technology into advent calendars opens up new avenues and revenue streams for the technology industry.
3. Gifts and Toys - The use of AR in advent calendars offers gift and toy companies a chance to create unique, immersive experiences for consumers, boosting sales during the holiday season.